Monday, 26 June 2017

Movie Money: Episode 20 (June 26, 2017)

Summer 2017 continues to be an eventful one, in that, most of the event tentpole movies are faring to be quite uneventful. The biggest case of that this week was the number one movie 'Transformers: The Last Knight' gaining a mere $45m on its opening weekend. That's less than the $70m of the first Transformers film, and a severe drop from the film's immediate predecessor 'Transformers: Age of Extinction', which opened to $100m. The film benefited from its Wednesday release date with a cumulative domestic gross of $69m, but it's far from the series best. Still, international markets will grant the movie its success, as the movie grossed $265m worldwide, but with stiff competition in the rest of June, and July, the film is not guaranteed the billion most expected it to make.

A series low shows diminishing returns for the 'Transformers' franchise

The number 2 spot went to both 'Cars 3' and 'Wonder Woman' as both films made out with $25,175,000 precisely. That's an expected, and respectable drop for 'Cars 3', but an astonishing take for 'Wonder Woman', a movie which is enjoying one of the best consistent runs in recent memory. To date, the film has not dropped to more than 50% of its previous gross and has enjoyed a steady decline, which has put the film well on its way to being the highest-grossing DCEU film in domestic markets. 

Continuing with the top 5, small time films like 47 Meters Down and All Eyez on Me made small time money, with both earning under $10m, $7.4m and $5.8m respectively. 'All Eyez on Me' took the #5 spot by just a hair though, as 'The Mummy' and 'Pirates of the Caribbean: Dead Men Tell No Tales' were both in the $5m range, with 'The Mummy' only being beaten out by a mere $14,000.

For the podcast discussion on the Top 5, here's the episode of Movie Money:


Sheena-kay Graham said...

Fun to hear movie going from a Jamaican experience.